Product direction
Outcomes, user needs, priorities, journeys, roadmaps and measures that give teams a clear reason for the work.
Web product · Digital experience · Applied AI
Web product, digital experience and applied AI systems leader.
I turn complex organisational, user and technical needs into clear strategies, dependable platforms and repeatable operations. Today I lead an established Cambridge web business serving around 200 clients, setting direction and directing developers, suppliers and AI-enabled delivery.
- 19 yearsin web and digital
- Around 200clients across the business
- Cambridge organisationsacross business, education and health
- Human reviewedAI in live operations
From complex brief to working system
My work sits where product direction, stakeholder alignment and technical delivery meet.
I am at my best when the challenge crosses teams, the answer is not obvious and the result must work for real users and real operations.
My current role is not routine coding. I set direction, clarify requirements, make trade-offs, direct developers and suppliers, and use AI to accelerate delivery while retaining responsibility for the outcome.
Selected work
Evidence from systems that had to work.
Context, decisions, delivery and limits. Technology is included where it explains the result.
01 AI operations
Automating a web company, with humans still accountable
How an established web operation is becoming a connected, AI-assisted operating system without giving models unreviewed authority over clients, money, code or publication.
- Around 200clients in the business
- 2 accountslive event-driven email intake
02 Authenticated platform
From community requirements to an authenticated research platform
Turning the needs of patients, researchers and advocates into a searchable community platform for profiles, project discovery and controlled collaboration.
- 3 teamsspecialist working groups
- 8 monthscollaborative delivery
03 Multi-site platform
A repeatable school web platform, not eight one-off builds
A shared platform and controlled rollout that let individual schools retain their identity while reusing dependable technology, delivery checks and support arrangements.
- 8 siteslaunched in one week
- 20 to 27 Aprcoordinated launch window
04 Digital assurance
Making a multi-site education estate governable
A repeatable assurance model for maintenance, recovery, security, access, performance and accountable decisions across a complex school web estate.
- 20 sitescontracted assurance scope
- Quarterlyevidence-led service cycle
AI in real operations
Useful automation, with humans still accountable.
The web operation I now own began inside Red Graphic around 20 years ago. I am redesigning how it runs: connecting inboxes, operational data, AI models, business systems and review points into one dependable flow.
The model can classify, investigate and propose. People retain authority over client communication, money, code, publication and deployment.
See how the operating model works- 01Incoming workEmail, events and operational signals
- 02Contextual investigationRead-only evidence from the right systems
- 03AI proposalClassification, summary, draft or next step
- 04Human decisionReview, change, approve or stop
- 05Action and auditBounded execution, verification and record
What I lead
Direction, delivery and the operating model around both.
Strong technical fluency matters. The job is to turn it into decisions and outcomes across a wider team.
Complex delivery
Requirements, dependencies, developers, suppliers, quality assurance, launch and operational handover across multiple stakeholders.
AI-enabled operations
Useful automation with explicit permissions, human approvals, audit trails, recovery paths and honest limits.
Digital assurance
Analytics, search, access, performance, security and governance that keep a web estate dependable after launch.
Working principles
Think bigger, then make it operational.
I prefer a useful system over a clever demonstration, and evidence over theatre.
- 01Look for the larger system, not the isolated task.
- 02Turn repeated work into reusable capability.
- 03Use evidence to decide what changes next.
- 04Help people move faster without removing accountability.
Experience
From making websites to leading the system around them.
Nineteen years of increasing responsibility across delivery, people, operations, clients and commercial decisions.
2023 to present
Owner and Technical Delivery Lead
Red Web Cambridge
Own and lead an established web operation serving around 200 clients. Set direction, run the business and direct projects, developers, suppliers, cloud operations and applied AI systems.
2020 to 2023
Web Projects and Development Manager
Red Graphic Cambridge Ltd
Managed the web portfolio, project pipeline, developer capacity and technical change, including cloud migration, GitHub adoption and shared delivery standards.
2016 to 2020
Owner and Digital Delivery Consultant
Cornwell Media
Owned discovery, scoping, commercial decisions, delivery and support across web, ecommerce, digital advertising, print and marketing work.
2007 to 2016
Digital project, operations and web roles
Red Graphic, Red Monster Print, 7Safe and LC Design
Progressed from hands-on design and development into project leadership, line management, operations and commercial responsibility.
Technical context
Close enough to the technology to make sound decisions.
My focus is setting direction, shaping delivery and directing specialists. I retain practical fluency across web architecture, authenticated journeys, APIs and webhooks, cloud delivery, GitHub workflows, analytics, search, performance and content platforms.
- Cloudflare, DigitalOcean, AWS and Linux
- Astro, WordPress, PHP, JavaScript and MySQL
- Workers AI, D1, R2, Pub/Sub, n8n and APIs
- GitHub Actions, deployment, QA and recovery
- Search Console, analytics, Lighthouse and crawl data
Next step
Looking for leadership where web product, technical delivery and applied AI genuinely intersect?
I am interested in senior in-house opportunities where the brief is bigger than maintaining the status quo.